We understand the importance of your marketing delivering real results and providing the reassurance of a team that genuinely understands farming.
Will Charlton and Lizzie McLaughlin
How do you stand out in a field of content?
Our team combines marketing expertise with exceptional technical agricultural knowledge.
With BASIS and FACTS qualifications, as well as award-winning journalists, podcasters, and photographers, we bring a diverse range of skills, extensive portfolios, and a team deeply rooted in the agricultural industry.
Our Story
Will Charlton founded Seeded in 2023. Farming has always been a part of his life, growing up on a farm in Norfolk, with his whole family involved in agriculture in one way or another. After obtaining a degree in Microbiology, he fell back into the industry without even thinking. Will thinks like a farmer because he considers himself one.
A career in varied commercial marketing roles, managing some of the most prominent portfolios in the UK industry, followed. He always wanted to run his own business, and in 2023, he took the plunge.
Will identified a gap in the agency landscape servicing agriculture, which comes from his background in commercial and technical marketing roles. Seeded’s contacts throughout the industry and unmatched technical knowledge provide its clients with additional value that transcends the outstanding marketing communications it delivers.
In 2025, Will was joined by Lizzie McLaughlin, broadening and deepening Seeded’s expertise. Lizzie brought a further wealth of industry contacts and knowledge, as well as being a well-recognised industry spokesperson in her own right.
Seeded’s business is based at Niab, Cambridge. A world-leading agricultural research institution, and a key hub for industry conferences and events. The location provides clients with a direct connection to Niab and a convenient, recognised meeting location, exemplifying the additional value Seeded offers beyond marketing communications.
Since 2023, and from a standing start, Seeded has grown to have a significant presence in UK agriculture’s agency landscape. This success has not happened by accident. It is due to a proven and effective method, backed by the exceptional skills and dedication of the Seeded team.
We understand farming. We know content. We deliver measurable results.
Meet our team
Will Charlton
Founder and Lead Consultant
Will is the founder of Seeded and a highly experienced marketing professional with deep roots in the UK agriculture sector.
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Lizzie McLaughlin
Creative lead and award-winning podcaster
Lizzie is our digital expert and renowned farming podcaster. She has previously project-managed the industry's biggest digital event working closely with influencers across the farming space.
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Will and his team are a complete breath of fresh air to work with. They truly feel like an extension of our marketing team, always one step ahead, highly responsive and full of innovative ideas.
Their understanding of our business, combined with clear communication and a proactive approach, means they consistently deliver solutions that move us forward and make the process enjoyable and efficient.
Rachel Watling
National Marketing Manager, Agrii