Rooted in Agriculture
Driven by Results
Combining real farming experience with proven marketing expertise, so your message lands with the people who matter most.
We understand farming
We’ve worked on farm and across the supply chain, so we speak the same language as your customers.
We know content
Award-winning agri journalists, podcasters and creatives turn technical messages into stories farmers notice.
We focus on results
Every campaign is built around clear objectives and metrics, so you can see what’s working.
We’re a small, specialist team dedicated to agriculture. That means we spend our time talking to farmers, agronomists and industry leaders – not trying to translate generic marketing speak into your world.
Featured in
Marketing support tailored to agriculture
We understand the importance of your marketing delivering real results and providing the reassurance of a team that genuinely understands farming.
Our team combines marketing expertise with exceptional technical agricultural knowledge. With BASIS and FACTS qualifications, as well as award-winning journalists, podcasters, and photographers, we bring a diverse range of skills, extensive portfolios, and a team deeply rooted in the agricultural industry.
We understand farming. We know content. We deliver measurable results.
PR & marketing
Get your story into the right farming titles, in front of the right people, with clear technical messaging farmers trust.
Social media & content
Strategy, content creation and channel management that cut through the noise and build genuine engagement with your audience.
Strategic planning
Campaign and annual plans aligned to crop cycles, market pressures and industry events – so your activity lands at the right time..
Video & digital content
On-farm filming, social clips and digital assets that bring your products, people and customers’ stories to life.
Podcasts
From concept and recording to editing and distribution, we help you create podcasts farmers actually choose to listen to.
Media Buying
Aligning your media buying with your PR plan helps streamline your marketing strategy.
Will Charlton and Lizzie McLaughlin
Why Seeded?
SECTOR SPECIALISTS, NOT GENERALISTS
We’re a small specialist team focused solely on agriculture, creating marketing that fits your world.
Deep agricultural roots
From family farms to leading agri-businesses, we’ve spent our careers in the sector, so we understand the context behind every brief. We know how seasons, policy changes and market pressures affect decisions on farm, and we build campaigns that make sense in that reality.
Specialist storytellers
We blend technical know-how with journalism, podcasting, design and video skills to tell stories farmers and stakeholders actually engage with. Whether it’s a long-form article, a podcast series or a 15-second social clip, we focus on clarity, accuracy and a tone that feels authentic to your audience.
Results-first mindset
We tie activity to clear goals and practical measures of success, so you can see exactly what your marketing is delivering. Before we start, we agree what success looks like – then report back with meaningful insights and recommendations to keep improving future campaigns.
“Working with Seeded Marketing over the last few years has been such a positive experience. Will is great to bounce ideas off and is extremely well connected across the industry, which brings fresh thinking and perspective. He’s incredibly helpful and genuinely enjoyable to work with, and Seeded Marketing has become an invaluable extension of our team. Fully embedded with Kramp, Will connects directly with our experts, saving me time and helping drive execution, even when there’s a lot on.”
Kramp
Lexi Gilders
Marketing Manager UK, Kramp
“Seeded marketing are a great company to work with, Will and Lizzie always go the extra mile with developing ideas and bringing together a great portfolio. I would highly recommend using Seeded. They both know a lot about the industry, and with their help they have increased our sales and awareness of the product significantly”
LimeX
Glenn Carlisle
LimeX Sales Manage
Seeded Marketing has exceeded our expectations. Will has done an excellent job of supporting us with technical PR, thought-leadership pieces and corporate news. It’s great to work with an agency capable of being this flexible, with no compromise on farming knowledge and expert advice. I
RAGT
Shadia El Tabch
Marketing Manager, RAGT
Will and his team are a complete breath of fresh air to work with. They truly feel like an extension of our marketing team, always one step ahead, highly responsive and full of innovative ideas. Their understanding of our business, combined with clear communication and a proactive approach, means they consistently deliver solutions that move us forward and make the process enjoyable and efficient.
Agrii
Rachel Watling
National Marketing Manager, Agrii
“We have been working with Seeded for 3 years, and I can irrefutably say it was the best marketing decision I have made. Will fits seamlessly in with our team, and his knowledge, expertise and contacts in the industry means that every idea and concept are elevated to the highest professional level. I would recommend Seeded to anyone looking to advance their PR performance.”
UPL
Gemma Nokes
Head of Marketing UK & IE, UPL
PR & Marketing
Is your brand gaining recognition from the top publications? Are you regarded as an industry leader? Where do you stand in terms of customer sentiment?
PR and marketing are fundamental to any business. They significantly impact your reputation, brand visibility, and how consumers perceive you. Effective public relations can strengthen relationships with customers and stakeholders, foster a positive image, and boost sales.
Clear written and verbal communication skills are essential to Seeded’s customer service strategy. We maintain strong relationships with industry journalists and consistently feature our clients in leading publications and media outlets.
Social media
How many times a week should you post? Do you really need to use TikTok? Should you try working with influencers?
Whatever your question, we cut through the jargon and support you in achieving your business goals. From account management and content creation to utilising data and analytics, we craft content that captures farmers’ attention.
Strategic planning
Should you be proactive or reactive? When is the most effective time to run a campaign? How does your launch work with our overall goals?
When it comes to planning, having key business and marketing goals is essential. By ensuring your campaigns align with your wider strategy, we can help you achieve measurable results.
Video & digital content
Should you shoot in portrait or landscape? Do you need a drone license? How long should your video be?
Whether you require video or photography for your corporate content or social media, we have the expertise to craft high-quality, impactful media that brings your ideas to life. From storyboarding and production to editing, we can support every stage of the process.
Podcasts
How do I start a podcast? What numbers should I expect? How do I get my podcast on Apple and Spotify?
The podcasting space can provide truly valuable content for your audience, giving them a chance to engage with your brand while in the tractor cab, in the car, or at the desk. Whether you’re aiming to start your own podcast, need support with editing, or want to promote your product to market, we have the in-house expertise to get you heard.
Media buying
Where should I spend my advertising budget? Should I focus on print or digital? How do I measure my ROI?
Aligning your media buying with your PR plan helps streamline your marketing strategy. We assist in liaising with publications, recommending effective solutions for your business, and securing exclusive rates. Our approach ensures your content aligns with your plan, so you invest your money where it will generate a return.