rapeseed

Supporting AgriTechE’s Growth With Events, Media Coverage and Digital Engagement

Agri-Tech

Client:

AgriTech-E

Seeded works with AgriTechE to strengthen its position at the heart of agricultural innovation – from the flagship REAP conference through to ambassador campaigns, media coverage and a growing library of digital content. The partnership has delivered significant uplift in social media performance and visibility across leading farming and mainstream outlets.

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AgriTechE is a leading membership organisation connecting farmers, researchers, innovators and investors across the agri-tech ecosystem. Seeded supports AgriTechE with marketing and communications activity that helps tell members’ stories, promotes key events and grows engagement across digital channels.

Our work together spans:

  • Event promotion and content, including the flagship REAP Conference
  • Building and managing a digital content library
  • Expanding social media reach and engagement
  • Developing and launching a new ambassador campaign
  • Securing coverage across key agricultural and mainstream media

Objectives

AgriTechE wanted to:

  • Raise awareness of its role at the centre of agricultural innovation
  • Showcase member success stories and the impact of agri-tech on farm
  • Increase engagement with farmers, researchers and industry partners
  • Grow its social media presence across LinkedIn and Instagram
  • Strengthen visibility for major events such as the REAP Conference

REAP Conference support

The REAP Conference is a cornerstone event in AgriTechE’s calendar, bringing together stakeholders from across the sector. Seeded has supported REAP by:

  • Developing pre-event content highlighting key themes and speakers
  • Creating on-the-day coverage for social media and web channels
  • Producing post-event content that captures insights and extends the life of the conference beyond a single day

This has helped position REAP as a must-attend event for those interested in the future of agriculture and agri-tech.

Media coverage and PR

To increase AgriTechE’s visibility and credibility, we’ve worked to secure coverage in a mix of specialist farming titles and mainstream media.

Some of the publications and outlets where we have managed to place AgriTechE include:

  • Farmers Weekly
  • Farmers Guardian
  • The Grocer
  • ITV Anglia
  • BBC

This combination of trade and mainstream media strengthens AgriTechE’s profile both within agriculture and with a wider audience interested in food, farming and innovation.

Ambassador campaign

In 2025, we helped AgriTechE launch a new ambassador campaign to put a spotlight on the people behind agri-tech innovation.

Working with leading voices and active social media influencers from across the network, we:

  • Identified and onboarded ambassadors who could share authentic stories
  • Developed content themes and guidelines to keep messaging consistent
  • Created supporting assets to make it easy for ambassadors to post and engage

The campaign has provided a steady stream of member-focused content, built from real experiences and perspectives, and has helped to humanise the innovation taking place across the network.

Social media & digital content library

To support ongoing engagement, Seeded has worked with AgriTechE to:

  • Plan and schedule regular LinkedIn and Instagram content
  • Develop a structured digital content library, making it easier to repurpose articles, case studies and event assets
  • Optimise posts for each channel, focusing on clarity, relevance and strong calls to action

This has turned social media into a more consistent and measurable part of AgriTechE’s communications mix.

Results

The work has delivered a clear uplift in digital performance, particularly across LinkedIn and Instagram.

Between 1 August and 25 November (compared to the previous period), AgriTechE saw:

  • LinkedIn clicks up 155%
  • LinkedIn impressions up 45.2%
  • Instagram reach up 223.4%
  • New Instagram followers up 220.4%

Alongside these digital results, AgriTechE has benefited from:

  • Regular coverage in leading farming titles and mainstream media
  • Stronger promotion and visibility for the REAP Conference
  • A growing digital content library that can be reused across channels
  • A network of ambassadors actively sharing and amplifying AgriTechE’s story

Conclusion

Through a mix of event support, media relations, ambassador activity and digital content, Seeded has helped AgriTechE strengthen its presence at the heart of agricultural innovation. As the partnership continues, we’re focused on building on these foundations – telling more member stories, reaching new audiences and ensuring agri-tech remains firmly on the agenda.